Viva Magenta: How to Style Pantone's 2023 Color of the Year
by Vard Mov
Pantone announced this year’s Color of the Year–Viva Magenta 18-1750–which is a beautifully strong color in the red family that ‘vibrates with vim and vigor’. In the age of technology, Viva Magenta celebrates the natural world, and represents optimistic celebration and writing a new narrative.

Viva Magenta in fashion is a bold animated red that stands out in any outfit. Whether a magenta piece is the star of the show or just an accessory, incorporating the color adds a powerful joy to your look.

Bodysuit/dress: Leaning into the boldness of the color and making it your outfit is a fashion risk that reaps reward. So many celebrities this year have decided to wear stunning magenta one pieces that were true show stoppers–take a page out of their book and try the same at your next big event!

Skirts, pants, blazers & more: For the less dramatic days, you can try out Viva Magenta without fully diving into monochrome. Pick out a statement piece–like a long coat or skirt–and pair with more subtle items. Since Viva Magenta is so bright and bold, the best colors to pair it with are tans, grays, and light blues.

Purse or clutch: Pairing a toned-down outfit with a magenta statement purse as a bold statement piece is fun without having to be so daring.

Heels or boots: Nothing says ultra-femme like a pair of red(ish) heels. Magenta heels will elevate your outfit to the next level.

Lipstick: Even just a touch of Viva Magenta on your face can bring out the glam. Just make sure you find the right shade that works for you and your skin tone!

Winter accessories: If you live in a place that gets cold in the winter, now is the time to seize the opportunity and spice up your winter look with a pair of Viva Magenta gloves, a beanie or scarf. Trust me, we’ll all be happy to see that pop of color on the street during these grey winter months!

To discover the ways that you can bring some Viva Magenta into your life–and wardrobe!–this year, get in contact with Vard today for style advice services, shopping your wardrobe, finding your perfect hue and much more.
Explore More on VARD/MOV