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At VARD/MOV, personal styling meets life coaching

Not your average stylist

True Professional

Certified by the London Institute of Style Coaching™️


Services available in: English, Russian, Armenian

Skilled Facilitator

Master's Degree in Education


Serving clients from all around the world including: Los Angeles, London, Dubai, Moscow, Yerevan and more

Internationally Recognized

Featured in numerous local and international media outlets


10 + years of experience in professional interpersonal communication and business development

About Vard

Vard has always had a knack for intentional listening and building healthy relationships. As a loving wife, daughter, aunt–and in her former life as an educator–she is a practiced and proud empathetic communicator. Vard is also a curious and impassioned conversationalist, and will discuss the intersections of beauty, style, mental health, environmental advocacy to anyone who will listen to hours on end.

Central to Vard's core beliefs as a Style Coach is understanding and embracing one's unique personality. By building confidence in yourself, you'll learn to flaunt what makes you YOU through your own distinct style. It's the most efficient way, Vard says, in becoming the best version of yourself and achieving your goals.

With a Master's in Education and a passion for style, Vard pursued certification from the Style Coaching Institute in London and has since embraced her full-time career as a Style Coach

VARD/MOV Philosophy

To fully understand the VARD/MOV philosophy, you’ll need to understand my background and my story. I’m from Armenia, which is a small mountainous country between Asia and Europe. I come from a traditional family with solid morals, and it wasn’t until I left to explore the world that I gained independence and was able to embrace the modern world.

From a Genocide during the first World War, to Soviet rule to modern wars, Armenians have been through a lot–and as a people, they are beautifully resilient. They are some of the most generous, hospitable, welcoming people you will ever meet–and more importantly, they know how to enjoy life’s happy moments to the fullest.

An Armenian will bring a bouquet of flowers and a box of chocolate to every outing, even if it’s just to their friend’s house down the road. I love the idea of making a sweet event out of every moment you can.

The VARD / MOV Philosophy

Watch video to learn more about why we do what we do

" I have learned so many lessons as a proud Armenian and adopted them into my methods of Style Coaching–lessons that I know everyone can benefit from, like seeing the beauty in everything and not sweating the small things. You can be tough and resilient without losing the softness and charm that make you YOU. "

About the 7-Style Approach

The 7-Style Approach is a system that highlights 7 distinct style archetypes to help you to pinpoint a look or feel that is uniquely yours. When developing a style that works best for you, it’s helpful to have some reference styles to navigate what you like and what you don’t like.

What are the 7-Styles?

Parisian Chic

Soft and sweet-effortlessly

Dramatic Glam

Fun, colorful, dressy look


Incorporates aspects of hippie bohemian style for a more modern look

London Smart Casual

Edgy, upscale modern look

Classic With a Twist

Elegant classy attire

Street Style Chic

Trendy streetwear


Mono-chromal basics

What are you waiting for?

We’re so excited to hear from you

Use coupon code WELCOME10 for 10% off your first order.


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